{"id":3936,"date":"2019-03-05T14:13:54","date_gmt":"2019-03-05T13:13:54","guid":{"rendered":"https:\/\/community.skeepers.io\/?p=3936"},"modified":"2023-12-19T18:22:18","modified_gmt":"2023-12-19T17:22:18","slug":"que-es-ser-un-influencer","status":"publish","type":"post","link":"https:\/\/community.skeepers.io\/es\/blog\/que-es-ser-un-influencer\/","title":{"rendered":"\u00bfQu\u00e9 es ser un influencer?"},"content":{"rendered":"<p style=\"text-align: justify\">La influencia web es una expresi\u00f3n qui se est\u00e1 extendiendo cada vez m\u00e1s. Es sin\u00f3nimo de reputaci\u00f3n en internet, o en otras palabras e-reputaci\u00f3n. No obstante, la palabra influencer es un t\u00e9rmino mal utilizado en las redes sociales, hay que decir que el concepto de influencia web es bastante amplio. Pero \u00bfqu\u00e9 es un influencer? \u00bfC\u00f3mo detectar a un influencer hoy en d\u00eda?<\/p>\n<p style=\"text-align: justify\"><!--more--><\/p>\n<h2 style=\"font-size: 32px\"><span style=\"text-decoration: underline\">Un influencer, en pocas palabras<\/span><\/h2>\n<p style=\"text-align: justify\">Por definici\u00f3n, un influencer es una persona que influye sobre las otras. Hasta ah\u00ed ninguna novedad estar\u00e9is pensando. Somos todos influencers en nuestro d\u00eda a d\u00eda, \u00bfno?<\/p>\n<p style=\"text-align: justify\">Sin embargo, un influencer web cuenta con cierta notoriedad en internet o es reconocido por su experiencia. Del mismo modo, es conocido por su pasi\u00f3n por las redes sociales y sus entresijos.<\/p>\n<p style=\"text-align: justify\">Experto en su campo, su variada y rica comunidad valora lo que dice. Como si de un modelo se tratase, sus lectores y\/o sus seguidores conf\u00edan plenamente en \u00e9l. Es una persona que recomienda un producto o un servicio que interesa a los internautas. Cuida a su comunidad para conservarla y fidelizarla. Adem\u00e1s, genera tr\u00e1fico, visualizaciones y engagement. Es muy activo, est\u00e1 muy conectado y es un creador de tendencias.<\/p>\n<p style=\"text-align: justify\">El marketing influencer tiene una relaci\u00f3n privilegiada con las marcas que conf\u00edan en \u00e9l. De hecho, tiene como misi\u00f3n, ayudar a las marcas a ganar visibilidad y crear un impacto en la reputaci\u00f3n de la marca.<\/p>\n<h2 style=\"text-align: justify;font-size: 32px\"><span style=\"text-decoration: underline\">\u00bfC\u00f3mo saber si eres un buen influencer web?<\/span><\/h2>\n<p style=\"text-align: justify\">Eres un buen influencer si :<\/p>\n<ul>\n<li style=\"text-align: justify\"><span style=\"font-size: 14px\">Prestas atenci\u00f3n a la calidad de tus fotos y des tus textos.<\/span><\/li>\n<li style=\"text-align: justify\">La talla de tu comunidad es importante (cuidado, todo es relativo)<\/li>\n<li style=\"text-align: justify\">Posees un engagement interesante (likes, comentarios, n\u00ba de veces compartido\u2026)<\/li>\n<\/ul>\n<h2 style=\"font-size: 32px\"><span style=\"text-decoration: underline\">\u00bfC\u00f3mo convertirte&nbsp;en influencer?<\/span><\/h2>\n<ul>\n<li style=\"text-align: justify\">S\u00e9 t\u00fa mismo,<\/li>\n<li style=\"text-align: justify\">Muestra tu pasi\u00f3n y creatividad.<\/li>\n<li style=\"text-align: justify\">Elige dos temas y expl\u00f3talos al m\u00e1ximo. Por ejemplo, si quieres hablar de belleza ser\u00e1 mejor que no hables al d\u00eda siguiente de bricolaje.<\/li>\n<li style=\"text-align: justify\">Convi\u00e9rtete en un experto en tu \u00e1rea. S\u00e9 curioso, inter\u00e9sate por las tendencias, las actualidades, las marcas que tiene \u00e9xito\u2026<\/li>\n<li style=\"text-align: justify\">Comparte informaci\u00f3n interesante y exclusiva<\/li>\n<li style=\"text-align: justify\">Cuida tu imagen, pero mantente natural<\/li>\n<li style=\"text-align: justify\">No olvides compartir momentos de tu d\u00eda a d\u00eda y mostrar tu personalidad<\/li>\n<li style=\"text-align: justify\">Crea una comunidad activa<\/li>\n<\/ul>\n<p style=\"text-align: justify\">Como puedes ver, conventirse en influencer no se consigue de la noche a la ma\u00f1ana. Se consigue con tiempo, pasi\u00f3n, sinceridad y un toque de personalidad.<\/p>\n<p style=\"text-align: justify\">\u00bfPara ti, qu\u00e9 es ser un influencer web?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La influencia web es una expresi\u00f3n qui se est\u00e1 extendiendo cada vez m\u00e1s. Es sin\u00f3nimo de reputaci\u00f3n en internet, o en otras palabras e-reputaci\u00f3n. No obstante, la palabra influencer es un t\u00e9rmino mal utilizado en las redes sociales, hay que decir que el concepto de influencia web es bastante amplio. Pero \u00bfqu\u00e9 es un influencer?&#8230;<\/p>\n","protected":false},"author":5,"featured_media":2612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-3936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es ser un influencer? - Community<\/title>\n<meta name=\"description\" content=\"Explora el mundo del influencer marketing: qu\u00e9 significa ser un influencer y c\u00f3mo tener \u00e9xito en este campo en Skeepers Community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/community.skeepers.io\/es\/blog\/que-es-ser-un-influencer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es ser un influencer? 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