{"id":5651,"date":"2018-01-25T07:19:00","date_gmt":"2018-01-25T06:19:00","guid":{"rendered":"https:\/\/community.skeepers.io\/?p=5651"},"modified":"2026-04-11T10:23:42","modified_gmt":"2026-04-11T09:23:42","slug":"comment-optimiser-la-balise-title-de","status":"publish","type":"post","link":"https:\/\/community.skeepers.io\/fr\/blog\/comment-optimiser-la-balise-title-de\/","title":{"rendered":"Comment optimiser la balise title de vos articles ?"},"content":{"rendered":"\n
\"titre<\/figure>\n\n\n\n
 <\/div>\n\n\n\n
 <\/div>\n\n\n\n
 <\/div>\n\n\n\n
Il existe une\n

balise <title> <\/b>pour chaque page de votre blog. Elle joue un
tr\u00e8s grand
r\u00f4le dans votre r\u00e9f\u00e9rencement naturel<\/b>.
Comment r\u00e9diger au mieux une base title
pour \u00eatre lu?<\/b> Telle est la question !<\/p>\n<\/div>\n\n\n\n

<\/a><\/p>\n\n\n\n

Qu\u2019est-ce
que la balise titre ?<\/h3>
<\/p>\n\n\n\n
La\n

balise <title><\/b> est en r\u00e9alit\u00e9 le
titre de votre article<\/b>. Il s\u2019agit du<\/p>\n

premier contact avec un lecteur, c\u2019est le reflet de votre blog . Pour cela, il<\/p>\n

faut y pr\u00eater attention. Il ne faut pas n\u00e9gliger le titre comme nous l\u2019avons<\/p>\n

d\u00e9j\u00e0 vu surtout si vous \u00eates attentif \u00e0 votre
r\u00e9f\u00e9rencement<\/b>. En effet, la balise Title est
l\u2019un
des crit\u00e8res les plus importants pour les moteurs de recherche<\/b>. Elle est<\/p>\n

syst\u00e9matiquement index\u00e9e.<\/p>\n<\/div>\n\n\n\n

Le\n

contenu de la balise <title> se voit au sein de la partie sup\u00e9rieure de<\/p>\n

la fen\u00eatre de navigation ainsi que dans le nom des onglets.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n

Pourquoi
la balise title a-t-elle de l\u2019importance\u00a0?<\/h3>
<\/p>\n\n\n\n

 <\/h3>\n\n\n\n
 <\/div>\n\n\n\n
La
balise Title r\u00e9sume votre article<\/b>. Il doit indiquer aux moteurs de recherche quel est le sujet d\u00e9crit mais aussi aux potentiels\n

lecteurs. De ce fait,
le titre de votre article doit absolument contenir au
moins un mot cl\u00e9<\/b>.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n

Comment
pouvez-vous optimiser la balise Title ?<\/h3>
<\/p>\n\n\n\n
La\n

longueur de la balise Title n\u2019est pas \u00e0 n\u00e9gliger mais cela ne s\u2019arr\u00eate pas l\u00e0.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n

La
longueur de la balise Title<\/h4>\n\n\n\n
La
longueur de la balise Title<\/b> pour Google ne doit pas d\u00e9passer les
55 caract\u00e8res <\/b>sous peine d\u2019\u00eatre tronqu\u00e9e.Si vous avez un doute, il existe des outils gratuits en ligne qui comptent les caract\u00e8res.<\/div>\n\n\n\n
 <\/div>\n\n\n\n

Le
contenu de la balise Title<\/h4>\n\n\n\n
Les
mots-cl\u00e9s d\u2019une balise de titre sont \u00e0 prendre en compte<\/b>. Pour cela posez-vous\n

des questions pertinentes :
quel est le sujet de votre \u00e9crit ? D\u2019apr\u00e8s
vous, quelle expression va taper le lecteur dans les moteurs de recherche?<\/b><\/p>\n

D\u00e8s lors, vous aurez votre
expression \u00ab cl\u00e9 \u00bb <\/b>pour
optimiser votre
base title<\/b>.<\/p>\n<\/div>\n\n\n\n

De\n

m\u00eame, comme on ne cesse de le r\u00e9p\u00e9ter, il faut que votre
titre soit percutant
et unique<\/b>!<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
Astuce
\u2013 Utiliser des tirets ou des crochets pour diff\u00e9rencier un nom d\u2019un mot. Cela
permet notamment de distinguer une marque ou un adjectif important. <\/i><\/div>\n\n\n\n
 <\/div>\n\n\n\n
Votre
titre doit maximiser vos chances d\u2019\u00eatre lu, pour cela, il faut \u00eatre pointilleux
et logique<\/b>.<\/div>\n\n\n\n
 <\/div>\n\n\n\n
Comment\n

r\u00e9digez-vous votre titre ? Avez-vous des astuces ?<\/p>\n<\/div>\n\n\n\n

A lire ou relire :
Comment \u00e9crire un titre d’article pour augmenter votre trafic?<\/a>
3 le\u00e7ons rapides pour \u00e9crire des titres au top<\/a>
Comment am\u00e9liorer un article de blog?<\/a><\/p>\n\n\n\n

 <\/div>\n\n\n\n
 <\/div>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n
<\/div>\n\n\n\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

      Il existe une balise <title> pour chaque page de votre blog. Elle joue untr\u00e8s grandr\u00f4le dans votre r\u00e9f\u00e9rencement naturel.Comment r\u00e9diger au mieux une base titlepour \u00eatre lu? Telle est la question ! Qu\u2019est-ceque la balise titre ? La balise <title> est en r\u00e9alit\u00e9 letitre de votre article. Il s\u2019agit du premier contact avec…<\/p>\n","protected":false},"author":5,"featured_media":5652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"\nComment optimiser la balise title de vos articles ? - Community<\/title>\n<meta name=\"description\" content=\"Apprenez comment optimiser les URL de votre site web pour un meilleur r\u00e9f\u00e9rencement naturel. 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