{"id":5694,"date":"2018-03-01T08:38:00","date_gmt":"2018-03-01T07:38:00","guid":{"rendered":"https:\/\/community.skeepers.io\/?p=5694"},"modified":"2026-04-11T13:06:35","modified_gmt":"2026-04-11T12:06:35","slug":"comment-realiser-un-call-to-action","status":"publish","type":"post","link":"https:\/\/community.skeepers.io\/fr\/blog\/comment-realiser-un-call-to-action\/","title":{"rendered":"Comment r\u00e9aliser un \u00ab Call to action \u00bb efficace ?"},"content":{"rendered":"\n
 <\/div>\n\n\n\n\n\n\n\n
 <\/div>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n
<\/div>\n\n\n\n
 <\/div>\n\n\n\n
Vous avez lanc\u00e9\n

votre blog, vous avez un certain
nombre de vues<\/b> mais vous n\u2019avez pas de<\/p>\n

commentaires, vous n\u2019\u00eates pas contact\u00e9 ou vous n\u2019avez pas assez d\u2019interactions ? \u00cates-vous s\u00fbr que vos
Calls-to-action <\/b>soient percutants? Si vous d\u00e9sirez qu\u2019un<\/p>\n

lecteur agisse, il faut oser lui demander. Comment effectuer un \u00ab\u00a0Call To Action\u00a0\u00bb ?
Quelles sont les astuces pour un \u00ab Call to action \u00bb
r\u00e9ussi <\/b>?<\/p>\n<\/div>\n\n\n\n

<\/a><\/p>\n\n\n\n

\u27bd Qu\u2019est-ce qu\u2019un \u00ab Call to action \u00bb ?<\/u><\/h3>\n\n\n\n
Sur un blog, un \u201c
Call
to Action<\/b>\u201d est une phrase ou une image qui
incite le visiteur \u00e0 r\u00e9agir<\/b>. Cela\n

peut \u00eatre une question en fin d\u2019article mais aussi un action pour effectuer le t\u00e9l\u00e9chargement d\u2019un livre<\/p>\n

blanc, d\u2019un e-book ou bien pour s’abonner \u00e0 votre newsletter. Pour que cela<\/p>\n

fonctionne, il est primordial que la demande soit visible.<\/p>\n<\/div>\n\n\n\n

A savoir \u2013 Vous pouvez
r\u00e9aliser plusieurs Call To Action sur votre blog. En effet, il suffit de les
placer sur diff\u00e9rentes pages web. <\/i><\/div>\n\n\n\n

\u27bd Comment r\u00e9ussir un \u00ab Call
to action \u00bb ?<\/u><\/h3>\n\n\n\n
Conna\u00eetre vos
lecteurs<\/b><\/u><\/div>\n\n\n\n
Comme toujours, il\n

faut savoir quel profil se cache derri\u00e8re les
visiteurs de votre blog<\/b>.
Quelles
sont les besoins de votre lectorat ? Que faire pour leur apporter un plus
dans leur quotidien ?<\/b><\/p>\n<\/div>\n\n\n\n

Le visuel, la base<\/b><\/u><\/div>\n\n\n\n
Votre but est donc d\u2019
attirer
l’attention de l’internaute<\/b>. Il faut donc
\u00eatre cr\u00e9atif sur le visuel<\/b> avec\n

des couleurs et des contrastes.<\/p>\n<\/div>\n\n\n\n

L\u2019image est le CALL
TO ACTiON le plus efficace<\/b>. Pourquoi ne pas cr\u00e9er un bouton assez large pour que\n

le lecteur ne puisse pas le louper ?<\/p>\n<\/div>\n\n\n\n

La position du CTA,
un \u00e9l\u00e9ment \u00e0 ne pas n\u00e9gliger<\/b><\/u><\/div>\n\n\n\n
Un Call To Action
efficace est un CTA bien plac\u00e9<\/b>. Tout est strat\u00e9gique : id\u00e9alement il est\n

plac\u00e9 au-dessus de la ligne de flottaison ou en bas d’un article de blog. De<\/p>\n

cette fa\u00e7on, le lecteur n\u2019est pas envahi et g\u00ean\u00e9 durant sa lecture.<\/p>\n<\/div>\n\n\n\n

Utiliser un verbe
d’action<\/u> <\/b><\/div>\n\n\n\n
Votre visuel ou\n

votre \u00e9crit doit
interpeller pour amener \u00e0 l\u2019action<\/b> de ce fait il est essentiel<\/p>\n

que le lecteur se sente concern\u00e9 et engag\u00e9. Par exemple :<\/p>\n<\/div>\n\n\n\n

    \n
  • –
    Je t\u00e9l\u00e9charge,<\/li>\n<\/ul>\n\n\n\n
     <\/div>\n\n\n\n
      \n
    • –
      Je m\u2019inscris,<\/li>\n<\/ul>\n\n\n\n
       <\/div>\n\n\n\n
        \n
      • –
        Je rejoins la communaut\u00e9,<\/li>\n<\/ul>\n\n\n\n
         <\/div>\n\n\n\n
          \n
        • –
          Je commande,<\/li>\n<\/ul>\n\n\n\n
           <\/div>\n\n\n\n
            \n
          • –
            Je valide,<\/li>\n<\/ul>\n\n\n\n
             <\/div>\n\n\n\n
              \n
            • –
              Inscrivez-vous,<\/li>\n<\/ul>\n\n\n\n
               <\/div>\n\n\n\n
                \n
              • –
                Contactez-nous,<\/li>\n<\/ul>\n\n\n\n
                 <\/div>\n\n\n\n
                  \n
                • –
                  Soumettre.<\/li>\n<\/ul>\n\n\n\n
                   <\/div>\n\n\n\n
                  Ins\u00e9rer des mots
                  relatif au temps<\/b><\/u><\/div>\n\n\n\n
                  Il faut que le\n

                  lecteur soit press\u00e9 de cliquer. Rien de mieux que de mots tels que :<\/p>\n<\/div>\n\n\n\n

                    \n
                  • –
                    Vite,<\/li>\n<\/ul>\n\n\n\n
                     <\/div>\n\n\n\n
                      \n
                    • –
                      Imm\u00e9diatement,<\/li>\n<\/ul>\n\n\n\n
                       <\/div>\n\n\n\n
                        \n
                      • –
                        Maintenant,<\/li>\n<\/ul>\n\n\n\n
                         <\/div>\n\n\n\n
                          \n
                        • –
                          Aujourd\u2019hui<\/li>\n<\/ul>\n\n\n\n
                           <\/div>\n\n\n\n
                            \n
                          • –
                            Plus que quelques heures,<\/li>\n<\/ul>\n\n\n\n
                             <\/div>\n\n\n\n
                              \n
                            • –
                              Sans engagement,<\/li>\n<\/ul>\n\n\n\n
                               <\/div>\n\n\n\n
                                \n
                              • –
                                Valable jusqu\u2019au \u2026,<\/li>\n<\/ul>\n\n\n\n
                                 <\/div>\n\n\n\n
                                  \n
                                • –
                                  Offre limit\u00e9e.<\/li>\n<\/ul>\n\n\n\n
                                   <\/div>\n\n\n\n
                                  Pour savoir si votre\n

                                  Call To Action fonctionne<\/b>, vous n\u2019avez pas vraiment le choix :
                                  faire des
                                  tests encore et encore<\/b>. D\u00e8s lors,
                                  analysez les statistiques et faites le point<\/b>.<\/p>\n

                                  N\u2019ayez pas honte qu\u2019un CTA n\u2019est pas eu de bons chiffres. Servez-vous de cette<\/p>\n

                                  m\u00e9saventure comme un tremplin et avancez encore et encore !<\/p>\n<\/div>\n\n\n\n

                                   <\/div>\n\n\n\n
                                   <\/div>\n\n\n\n
                                  \"\"\/<\/figure>\n\n\n\n
                                  <\/div>\n\n\n\n
                                   <\/div>\n\n\n\n
                                  Quels sont les Call
                                  To Action que vous avez mis en place ? Quels ont \u00e9t\u00e9 les retours ?
                                  Avez-vous d\u00e9j\u00e0 mis en place des CTA ?<\/b><\/div>\n\n\n\n
                                   <\/div>\n\n\n\n
                                   <\/div>\n\n\n\n
                                   <\/div>\n\n\n\n
                                   <\/div>\n\n\n\n
                                  \"\"\/<\/figure>\n\n\n\n
                                  \u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"

                                   <\/p>\n","protected":false},"author":5,"featured_media":5695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"\nComment r\u00e9aliser un \u00ab Call to action \u00bb efficace ? - Community<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment cr\u00e9er un appel \u00e0 l'action (Call to Action) efficace pour inciter les visiteurs de votre site web \u00e0 prendre des mesures sp\u00e9cifiques. 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