{"id":5927,"date":"2017-04-26T06:13:00","date_gmt":"2017-04-26T05:13:00","guid":{"rendered":"https:\/\/community.skeepers.io\/?p=5927"},"modified":"2026-04-11T13:47:57","modified_gmt":"2026-04-11T12:47:57","slug":"ecrire-un-article-invite-sur-dautres","status":"publish","type":"post","link":"https:\/\/community.skeepers.io\/fr\/blog\/ecrire-un-article-invite-sur-dautres\/","title":{"rendered":"Ecrire un article invit\u00e9 sur d\u2019autres blogs, l\u2019astuce blogging \u00e0 conna\u00eetre"},"content":{"rendered":"\n
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Un
article invit\u00e9<\/b> est un article \u00e9crit ou diffus\u00e9 sur un\n

autre
blog<\/b> en l\u2019\u00e9change d\u2019un lien de votre blog. Assez simple mais cela permet<\/p>\n

\u00e0 une nouvelle communaut\u00e9 de
d\u00e9couvrir votre blog<\/b>. Cependant, cela ne s\u2019arr\u00eate<\/p>\n

pas \u00e0 ce simple lien. Allons d\u00e9couvrir les avantages d\u2019un article invit\u00e9.<\/p>\n<\/div>\n\n\n\n

<\/a><\/p>\n\n\n\n

\u21aa D\u00e9velopper efficacement votre cible<\/h3>\n\n\n\n
Ecrire un article invit\u00e9<\/b> permet d\u2019approcher un autre\n

lectorat. Pour cela, il est n\u00e9cessaire de publier sur un blog qui poss\u00e8de la<\/p>\n

m\u00eame niche que la v\u00f4tre. Ce que l\u2019on entend par niche est votre th\u00e9matique. \u00c9crivez sur un blog qui vous ressemble. Il faut que cela soit coh\u00e9rent pour<\/p>\n

vous mais \u00e9galement pour le blog d\u2019accueil. Les lecteurs de ce blog seront int\u00e9ress\u00e9s<\/p>\n

par votre sujet. De ce fait, il est n\u00e9cessaire de
cibler intelligemment<\/b>. De<\/p>\n

plus, il est important que le
site soit leader <\/b>dans son secteur. Leader ne<\/p>\n

signifie pas num\u00e9ro un mais il est pr\u00e9f\u00e9rable que le blog soit bien plac\u00e9 avec un certain nombre de vues. Un site qui poss\u00e8de une tr\u00e8s<\/p>\n

bonne autorit\u00e9<\/b> est un
site r\u00e9f\u00e9rence<\/b> qui existe depuis un certain temps. Google<\/p>\n

aime la r\u00e9currence et la long\u00e9vit\u00e9 des blogs, ne l\u2019oubliez pas !<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n

\u21aa Encore et toujours les backlinks<\/h3>\n\n\n\n
\u00c9crire un article invit\u00e9<\/b> est une
excellente fa\u00e7on pour avoir des backlinks <\/b>(liens retours). Ces backlinks\n

seront des
liens de qualit\u00e9<\/b>. De ce fait, Google va mettre en avant votre blog<\/p>\n

sur les
moteurs de recherches <\/b>: votre
popularit\u00e9 va augmenter<\/b>. Le trafic<\/p>\n

de votre blog n\u2019en sera que meilleur. Vous verrez une diff\u00e9rence notable dans<\/p>\n

les semaines suivantes. Il faut savoir que les
backlinks<\/b> sont l\u2019un des piliers<\/p>\n

du
r\u00e9f\u00e9rencement<\/b>. On ne n\u00e9glige pas cette \u00e9tape pour avoir des lecteurs<\/p>\n

cibl\u00e9s et une certaine autorit\u00e9.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n

\u21aa La cr\u00e9dibilit\u00e9, vous gagnerez<\/h3>\n\n\n\n
Vous gagnerez en
cr\u00e9dibilit\u00e9<\/b>, cela para\u00eet logique, non ?\n

Eh oui, si vous publiez sur un site avec une bonne r\u00e9putation, on pensera<\/p>\n

imm\u00e9diatement que vous proposez un
contenu qualitatif <\/b>comme le site<\/p>\n

accueillant.<\/p>\n<\/div>\n\n\n\n

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<\/div>\n\n\n\n

 \u21aa La promotion \u00e0 fond !<\/h3>\n\n\n\n
Une fois l\u2019article publi\u00e9 sur le site, passez \u00e0 l\u2019\u00e9tape\n

suivante : la
promotion<\/b>. Il ne faut pas h\u00e9siter \u00e0 en parler. Il faut que<\/p>\n

votre article soit relay\u00e9 encore et encore. Cela passe par les
r\u00e9seaux sociaux<\/b><\/p>\n

mais \u00e9galement sur votre
propre blog<\/b>. Pour cela, il suffit de
r\u00e9diger un article
sur votre blog<\/b> avec un lien vers l\u2019article.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n

\u21aa Varier le plaisir mais pas seulement<\/h3>\n\n\n\n
Lorsque l\u2019on sur-optimise les
ancres des liens<\/b>, cela doit\n

para\u00eetre naturel pour
Google <\/b>sous peine d\u2019\u00eatre sanctionn\u00e9. De ce fait, les
ancres
de liens<\/b> doivent \u00eatre vari\u00e9es.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
Pour cela, changez r\u00e9guli\u00e8rement de
mots cl\u00e9s<\/b>.\n

Cela peut para\u00eetre compliqu\u00e9 mais en voici un exemple : le 1er<\/p>\n

lien sera votre mot cl\u00e9 principal puis le second lien celui de votre blog.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
Bien s\u00fbr, votre
article<\/b> devra \u00eatre parfait tant par le\n

contenu<\/b> que par la forme.
\u00c9crire un article invit\u00e9 <\/b>est l\u2019une des fa\u00e7ons les<\/p>\n

plus courantes pour faire
conna\u00eetre son blog gratuitement<\/b>. De ce fait, il ne<\/p>\n

faut pas h\u00e9siter \u00e0 jouer le jeu.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
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 <\/div>\n\n\n\n
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\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"

    Unarticle invit\u00e9 est un article \u00e9crit ou diffus\u00e9 sur un autreblog en l\u2019\u00e9change d\u2019un lien de votre blog. Assez simple mais cela permet \u00e0 une nouvelle communaut\u00e9 ded\u00e9couvrir votre blog. Cependant, cela ne s\u2019arr\u00eate pas \u00e0 ce simple lien. Allons d\u00e9couvrir les avantages d\u2019un article invit\u00e9. \u21aa D\u00e9velopper efficacement votre cible Ecrire un…<\/p>\n","protected":false},"author":5,"featured_media":5928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-5927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"\nEcrire un article invit\u00e9 sur d\u2019autres blogs, l\u2019astuce blogging \u00e0 conna\u00eetre - Community<\/title>\n<meta name=\"description\" content=\"Apprenez comment \u00e9crire un article invit\u00e9 sur d'autres blogs pour accro\u00eetre votre visibilit\u00e9 et votre autorit\u00e9 en ligne. 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