{"id":6063,"date":"2017-11-09T07:05:00","date_gmt":"2017-11-09T06:05:00","guid":{"rendered":"https:\/\/community.skeepers.io\/?p=6063"},"modified":"2026-04-11T13:59:18","modified_gmt":"2026-04-11T12:59:18","slug":"google-et-ses-regles-contre-le-gues","status":"publish","type":"post","link":"https:\/\/community.skeepers.io\/fr\/blog\/google-et-ses-regles-contre-le-gues\/","title":{"rendered":"Google et ses r\u00e8gles contre le guest blogging"},"content":{"rendered":"\n
\"referencement<\/figure>\n\n\n\n
 <\/div>\n\n\n\n
Depuis plusieurs mois,
Google <\/b>a annonc\u00e9 qu\u2019il intensifiait sa\n

lutte contre les \u00e9changes de liens<\/b> et notamment les fameux articles invit\u00e9s. En<\/p>\n

effet, le
guest blogging<\/b> est connu pour \u00eatre utilis\u00e9 par les blogueurs pour<\/p>\n

am\u00e9liorer leur r\u00e9f\u00e9rencement<\/b>. Malgr\u00e9 le c\u00f4t\u00e9 tr\u00e8s positif pour le lecteur,<\/p>\n

Google a d\u00e9cid\u00e9 de prendre des mesures contre l’abus de ce genre de pratique.<\/p>\n<\/div>\n\n\n\n

<\/a><\/p>\n\n\n\n

Qu\u2019est-ce que le guest blogging ou les articles invit\u00e9s\u00a0?<\/h3>
<\/p>\n\n\n\n
 <\/div>\n\n\n\n
Le
guest blogging<\/b> permet \u00e0 des invit\u00e9s de
poster un article
sur votre support <\/b>en laissant une trace de son site. De m\u00eame, vous pouvez proposer\n

\u00e0 d\u2019autres personnes de publier votre article sur leur blog. La personne qui<\/p>\n

publie b\u00e9n\u00e9ficie de l\u2019audience positive du blogueur qui accueille ou d’une nouvelle audience. L’article invit\u00e9 est un moyen de se faire conna\u00eetre et d’am\u00e9liorer son r\u00e9f\u00e9rencement naturel.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n

Que faut-il savoir sur les nouvelles r\u00e8gles Google\u00a0?<\/h3>
<\/p>\n\n\n\n
 <\/div>\n\n\n\n
Google ne souhaite pas p\u00e9naliser les sites qui informent\n

r\u00e9ellement. Si
l\u2019article est int\u00e9ressant, coh\u00e9rent, utile et de qualit\u00e9<\/b>, alors<\/p>\n

Google ne fera rien. N\u00e9anmoins, il existe<\/p>\n

des \u00e9l\u00e9ments sur lesquels Google est intransigeant.<\/p>\n<\/div>\n\n\n\n

 <\/div>\n\n\n\n
Les r\u00e8gles sont d\u00e9j\u00e0 connues mais Google a d\u00e9cid\u00e9 de\n

monter d\u2019un cran dans ses sanctions. Google prend des mesures, lorsqu\u2019il y a :<\/p>\n<\/div>\n\n\n\n

    \n
  • Une quantit\u00e9 trop importante de liens optimis\u00e9s,<\/li>\n<\/ul>\n\n\n\n
     <\/div>\n\n\n\n
      \n
    • Des articles sur plusieurs sites pour diffuser au maximum le
      contenu<\/li>\n<\/ul>\n\n\n\n
       <\/div>\n\n\n\n
        \n
      • \u00a0Utiliser le m\u00eame
        contenu dupliqu\u00e9.<\/li>\n<\/ul>\n\n\n\n
         <\/div>\n\n\n\n
        Google rappelle qu\u2019il sait faire la diff\u00e9rence entre les\n

        diff\u00e9rents liens afin de lutter contre le
        spamming<\/b>.  Vous l\u2019aurez compris si un blog publie des<\/p>\n

        articles invit\u00e9s ou apparent\u00e9s de mauvaise qualit\u00e9, son r\u00e9f\u00e9rencement en<\/p>\n

        prendra un coup. Il est essentiel que vos articles soient efficaces. Soyez<\/p>\n

        expert de votre sujet afin d\u2019\u00eatre reconnu par Google.<\/p>\n<\/div>\n\n\n\n

        Faut-il mettre fin au guest blogging\u00a0?<\/h3>
        <\/p>\n\n\n\n
         <\/div>\n\n\n\n
        Bien sur que non, certaines plateformes ont \u00e9t\u00e9 sanctionn\u00e9es\n

        car elles abusaient du syst\u00e8me. D’autres ont ferm\u00e9 boutique mais \u00e0 votre<\/p>\n

        niveau, vous pouvez tout \u00e0 fait continuer en \u00e9tant vigilant. Quels sont les petites choses auxquelles vous devez pr\u00eater attention?<\/p>\n<\/div>\n\n\n\n

          \n
        • la th\u00e9matique de l\u2019article sugg\u00e9r\u00e9,<\/li>\n<\/ul>\n\n\n\n
           <\/div>\n\n\n\n
            \n
          • la personne qui vous soumet l\u2019article (A-t-elle d\u00e9j\u00e0 publi\u00e9
            ailleurs, Est-ce r\u00e9current\u00a0?)<\/li>\n<\/ul>\n\n\n\n
             <\/div>\n\n\n\n
              \n
            • le contenu de l’article est-il coh\u00e9rent avec votre ligne \u00e9ditoriale? Sera t-il pertinent pour votre lecteur?<\/li>\n<\/ul>\n\n\n\n
               <\/div>\n\n\n\n
                \n
              • les liens contenus dans l’article.<\/li>\n<\/ul>\n\n\n\n
                 <\/div>\n\n\n\n
                Prenez vos pr\u00e9cautions et tout se passera pour le mieux. N\u2019h\u00e9sitez\n

                pas \u00e0 demander \u00e0 la personne un petit brief et d’essayer d\u2019en savoir<\/p>\n

                plus avant de publier.<\/p>\n<\/div>\n\n\n\n

                 <\/div>\n\n\n\n
                Le guest blogging reste un moyen efficace de cr\u00e9er du contenu
                int\u00e9ressant <\/b>pour le lecteur. Il suffit d\u2019\u00eatre attentif \u00e0 certains\n

                d\u00e9tails.<\/p>\n<\/div>\n\n\n\n

                 <\/div>\n\n\n\n
                Faites-vous des articles invit\u00e9s ?<\/div>\n\n\n\n
                 <\/div>\n\n\n\n
                 <\/div>\n\n\n\n
                 <\/div>\n\n\n\n
                 <\/div>\n\n\n\n
                \"\"\/<\/figure>\n\n\n\n
                \u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"

                  Depuis plusieurs mois,Google a annonc\u00e9 qu\u2019il intensifiait sa lutte contre les \u00e9changes de liens et notamment les fameux articles invit\u00e9s. En effet, leguest blogging est connu pour \u00eatre utilis\u00e9 par les blogueurs pour am\u00e9liorer leur r\u00e9f\u00e9rencement. Malgr\u00e9 le c\u00f4t\u00e9 tr\u00e8s positif pour le lecteur, Google a d\u00e9cid\u00e9 de prendre des mesures contre l’abus de…<\/p>\n","protected":false},"author":5,"featured_media":6064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-6063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"\nGoogle et ses r\u00e8gles contre le guest blogging - Community<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les r\u00e8gles de Google concernant le guest-blogging et les liens externes. 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