{"id":7039,"date":"2018-03-03T07:45:00","date_gmt":"2018-03-03T06:45:00","guid":{"rendered":"https:\/\/community.skeepers.io\/?p=7039"},"modified":"2026-04-11T15:58:32","modified_gmt":"2026-04-11T14:58:32","slug":"que-faut-il-savoir-sur-google-analytics","status":"publish","type":"post","link":"https:\/\/community.skeepers.io\/fr\/blog\/que-faut-il-savoir-sur-google-analytics\/","title":{"rendered":"Que faut-il savoir sur Google Analytics?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/sites\/2\/2023\/06\/google-analytics-expliquer-simplement-3.jpg\" alt=\"google - referencement - web - seo - communaute - lecteurs - statistiques\" title=\"que-faut-il-savoir-sur-google-analytics\"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n\n\n\n<!--more-->\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><b>Google Analytics<\/b>\n<p>est un outil tr\u00e8s important pour les sites mais aussi pour les blogs. Google<\/p>\n<p>Analytics<br><b>regorge d\u2019informations sur vos lecteurs<\/b>. Vous y d\u00e9couvrez la source du lecteur, le taux<\/p>\n<p>de rebond, le temps pass\u00e9 sur une page, le nombre de pages vues, le nombre de<\/p>\n<p>visiteurs uniques mais ce n\u2019est pas tout.<br><b>Google Analytics permet de mieux<br>cerner les besoins et les envies de vos lecteurs<\/b>.<br><b>Ces indicateurs sont pr\u00e9cieux<br>pour faire \u00e9voluer votre communaut\u00e9<\/b>. Voici quelques astuces pour vous servir de<\/p>\n<p>Google Analytics.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a name=\"more\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">\u27bd Pourquoi utiliser<br>Google Analytics ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En quelques mots,<br>cet outil gratuit lanc\u00e9 en 2005 permet de suivre en direct les \u00e9tapes de<br>votre blog et ses avanc\u00e9es. Il vous apprend \u00e0 conna\u00eetre votre <b>audience et ses comportements<\/b>. Google<br>Analytics vous aide \u00e0 faire l\u2019analyse de quelques chiffres pour une<br><b>am\u00e9lioration de votre r\u00e9f\u00e9rencement naturel<\/b>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">\u27bd Quels sont les<br>indicateurs \u00e0 conna\u00eetre&nbsp;?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le <b>nombre de<br>visites <\/b>est la premi\u00e8re chose \u00e0 regarder. Est-ce que ce chiffre augmente\u00a0?<br>Est-ce qu\u2019il stagne\u00a0?<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le nombre de<br><b>visiteurs uniques<\/b>,<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le nombre de <b>pages<br>vues<\/b>,<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le <b>temps moyen<br>pass\u00e9 sur votre blog<\/b>,<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les articles les<br>plus consult\u00e9s,<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les <b>sources<\/b> (lieux<br>de provenance de vos lecteurs,<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le <b>taux de rebond<\/b>,<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le comportement du<br>lecteur (A-t-il fait un chemin particulier\u00a0? Est-il all\u00e9 sur une seule page\u00a0?).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">\u27bd Quelques indicateurs<br>\u00e0 la loupe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><u>Quels sont les<br>articles les plus consult\u00e9s\u00a0?<\/u><\/b><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cette question<br>para\u00eet banale mais gr\u00e2ce \u00e0 cet outil si formidable vous pouvez savoir <b>quelles<br>pages sont les plus consult\u00e9es <\/b>mais aussi <b>quel a \u00e9t\u00e9 le comportement des<br>visiteurs<\/b>. <b>Sont-ils rest\u00e9s sur la page&nbsp;? Combien de temps a dur\u00e9 leur<br>lecture&nbsp;? Sont-ils partis sans m\u00eame avoir lu&nbsp;?<\/b><\/p>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Pour cela, il\n<p>suffit de vous rendre sur votre compte Google Analytics, rubrique \u00ab\u00a0Comportement\u00a0\u00bb puis \u00ab\u00a0Flux de comportement\u00a0\u00bb.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">A quoi cela sert&nbsp;?\n<p>Tout simplement \u00e0 savoir si votre \u00e9crit a plu. Si tel est le cas, il est<\/p>\n<p>possible de rebondir en faisant \u00e9voluer le sujet, en ouvrant vos recherches ou<\/p>\n<p>\u00e0 faire un compl\u00e9ment d\u2019informations et donc cr\u00e9er un maillage interne.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><u><b>Le temps pass\u00e9 sur un<br>article<\/b> <\/u><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><b>Le temps pass\u00e9 sur<br>un billet est tr\u00e8s r\u00e9v\u00e9lateur<\/b>. Si celui-ci d\u00e9passe 1min30, cela signifie que\n<p>votre article a du potentiel et qu\u2019il peut \u00eatre int\u00e9ressant de le travailler<\/p>\n<p>sous une forme ou de travailler le th\u00e8me autrement. Quoiqu\u2019il en soit, il a<\/p>\n<p>\u00e9veill\u00e9 la curiosit\u00e9 et l\u2019int\u00e9r\u00eat. Que pouvez-vous faire pour l\u2019am\u00e9liorer&nbsp;?<\/p>\n<p>Pour en tirer profit sans \u00eatre r\u00e9p\u00e9titif&nbsp;?<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Pour conna\u00eetre le\n<p>temps pass\u00e9 sur une page, rendez-vous sur \u00ab\u00a0Comportement\u00a0\u00bb puis \u00ab\u00a0Toutes les pages\u00a0\u00bb.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><u><b>Vos lecteurs<br>sont-ils fid\u00e8les<\/b>\u00a0?<\/u><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Chaque blogueur\n<p>r\u00eave d\u2019avoir un lectorat pr\u00e9sent et fid\u00e8le. D\u2019ailleurs, Google Analytics vous<\/p>\n<p>aide dans ce sens. Dans la rubrique \u00ab\u00a0Comportement\u00a0\u00bb puis \u00ab\u00a0<br><b>Visiteurs<br>nouveaux\/connus<\/b>\u00ab\u00a0, vous avez le descriptif. Cela vous permet de situer vos<\/p>\n<p>lecteurs et de vous remettre en question si n\u00e9cessaire.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">\u27bd Les rapports Google<br>Analytics par mail, une bonne id\u00e9e&nbsp;?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Certains blogueurs<br>ne jurent que par cette solution d\u2019autres sont plus frileux. Une chose est<br>s\u00fbre, <b>Google Analytics vous offre la possibilit\u00e9 de vous faire parvenir par<br>e-mail vos rapports<\/b>.<\/p>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Si vous choisissez\n<p>cette option, il suffit de cliquer sur \u00ab\u00a0e-mails\u00a0\u00bb au sein de vos rapports. D\u00e8s<\/p>\n<p>lors, vous devrez s\u00e9lectionner vos souhaits. Cependant, vous<\/p>\n<p>pouvez tout aussi bien vous rendre sur l\u2019outil de fa\u00e7on spontan\u00e9e.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Analyser son blog\n<p>prend du temps mais cela peut s\u2019av\u00e9rer \u00eatre un tr\u00e8s bon investissement. Vous<\/p>\n<p>manquez de temps&nbsp;? Regardez uniquement en un clin d\u2018\u0153il votre<br><b>tableau de<br>bord <\/b>et les changements.<br><b>D\u00e9velopper votre audience gr\u00e2ce \u00e0 des statistiques<br>peut para\u00eetre r\u00e9barbatif mais vous vous prendrez vite au jeu<\/b>.&nbsp;Attention \u00e0<\/p>\n<p>ne pas devenir accro et d\u2019en oublier l\u2019essentiel&nbsp;: la spontan\u00e9it\u00e9.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<figure><a style=\"margin-left: 1em; margin-right: 1em;\" href=\"https:\/\/skeepers.io\/app\/uploads\/sites\/2\/2023\/06\/google-analytics-a-la-loupe-1.png\" data-wplink-edit=\"true\"><img decoding=\"async\" title=\"statistiques-google-analytics\" src=\"https:\/\/skeepers.io\/app\/uploads\/sites\/2\/2023\/06\/google-analytics-a-la-loupe-1.png\" alt=\"blogging - blogueur - bloguer - blog - review - article \" border=\"0\" data-original-height=\"1102\" data-original-width=\"735\" \/><\/a><\/figure>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\u00a0<\/div>\n<p>\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Utilisez-vous<br><b>Google Analytics<\/b>? Que pensez-vous de cet outil?<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: right;\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":7040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Que faut-il savoir sur Google Analytics? - Community<\/title>\n<meta name=\"description\" content=\"Explorez les bases de Google Analytics et d\u00e9couvrez comment suivre et analyser les performances de votre site web. 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