{"id":7120,"date":"2017-12-19T07:10:00","date_gmt":"2017-12-19T06:10:00","guid":{"rendered":"https:\/\/community.skeepers.io\/?p=7120"},"modified":"2026-04-11T16:04:17","modified_gmt":"2026-04-11T15:04:17","slug":"quels-sont-les-differents-types-de","status":"publish","type":"post","link":"https:\/\/community.skeepers.io\/fr\/blog\/quels-sont-les-differents-types-de\/","title":{"rendered":"Quels sont les diff\u00e9rents types de r\u00e9f\u00e9rencement web ?"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/sites\/2\/2023\/06\/differents-types-de-referencement-1.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n\n\n\n<!--more-->\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Le<br><b>r\u00e9f\u00e9rencement<\/b> est super important pour<br><b>optimiser la<br>pr\u00e9sence d\u2019un blog sur le web<\/b>. Le r\u00e9f\u00e9rencement est LE moyen qui permet de<br><b>capter l&rsquo;attention<br>des internautes<\/b>. Un<br><b>bon r\u00e9f\u00e9rencement permet d\u2019\u00eatre parmi les premiers<br>r\u00e9sultats de recherche<\/b>, ne l\u2019oubliez pas&nbsp;! Existe-t-il diff\u00e9rents types de\n<p>r\u00e9f\u00e9rencement&nbsp;? Comment s\u2019y retrouver&nbsp;?<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a name=\"more\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br><h3 class=\"MsoNormal\" style=\"text-align: justify;\">Qu\u2019est-ce que le r\u00e9f\u00e9rencement\u00a0?<\/h3><br><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Le<br><b>r\u00e9f\u00e9rencement <\/b>constitue l&rsquo;ensemble des actions men\u00e9es pour\n<p><b>inscrire un site web dans l&rsquo;index d&rsquo;un moteur de recherche<\/b>. Je ne cesserai de<\/p>\n<p>le r\u00e9p\u00e9ter, si vous souhaitez \u00eatre lu, il est n\u00e9cessaire de s\u2019y int\u00e9resser de<\/p>\n<p>pr\u00e8s. Le r\u00e9f\u00e9rencement aide au<br><b> bon positionnement d\u2019un blog<\/b>. Le r\u00e9f\u00e9rencement a<\/p>\n<p>pour<br><b>objectif d&rsquo;am\u00e9liorer la visibilit\u00e9 de votre support web<\/b>.<\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br><h3 class=\"MsoNormal\" style=\"text-align: justify;\">Le r\u00e9f\u00e9rencement naturel<\/h3><br><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Le<br><b>r\u00e9f\u00e9rencement naturel est le r\u00e9f\u00e9rencement web le plus<br>connu<\/b>. Il rassemble l\u2019ensemble des techniques pour<br><b>optimiser le positionnement<br>d\u2019un site dans les r\u00e9sultats des moteurs de recherche<\/b>. Il s\u2019agit du fameux SEO&nbsp;:\n<p>Search Engine Optimization. On \u00e9voque la qualit\u00e9 du contenu, les mots cl\u00e9s, des<\/p>\n<p>balises m\u00e9ta, des images optimis\u00e9es, des titres ou encore de sous-titres. En<\/p>\n<p>SEO, tout est important afin de gagner en visibilit\u00e9.<\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br><h3 class=\"MsoNormal\" style=\"text-align: justify;\">Le r\u00e9f\u00e9rencement payant<\/h3><br><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Le<br><b>r\u00e9f\u00e9rencement payant regroupe toutes les actions visant \u00e0<br>positionner son site en t\u00eate des moteurs de recherches<\/b> gr\u00e2ce \u00e0 des<br><b>liens<br>sponsoris\u00e9s donc ce r\u00e9f\u00e9rencement est payant<\/b>. Il s\u2019agit du<br><b>SEA<\/b>&nbsp;: Search Engine Advertising. Il faut\n<p>donc choisir un budget pour une<br><b>campagne publicitaire<\/b> et la mettre en place. Cette<\/p>\n<p>campagne a pour but d\u2019<br><b>am\u00e9liorer votre r\u00e9f\u00e9rencement dans une dur\u00e9e limit\u00e9e<\/b>.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Google AdWords est l\u2019une des possibilit\u00e9s qui s\u2019offre \u00e0 vous.\n<p>Cet outil a \u00e9t\u00e9 con\u00e7u par Google. Il permet d\u2019\u00eatre dans les premiers r\u00e9sultats<\/p>\n<p>de recherche. Bien s\u00fbr, cet outil est payant. Il faudra donc d\u00e9terminer avec<\/p>\n<p>soin un budget, une cible et une dur\u00e9e.<\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br><h3 class=\"MsoNormal\" style=\"text-align: justify;\">Le r\u00e9f\u00e9rencement international<\/h3><br><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Certains sites ont besoin de travailler leur<br><b>r\u00e9f\u00e9rencement<br>international<\/b>. Il est n\u00e9cessaire de travailler son site dans ce sens en<br><b> traduisant le contenu<\/b> mais \u00e9galement en l&rsquo;adaptant aux pays concern\u00e9s. En effet d\u2019un pays \u00e0 l\u2019autre,<br><b>les internautes n\u2019utiliseront pas<br>les m\u00eames termes pour chercher des produits identiques<\/b>. De m\u00eame,<br><b>la <\/b><br><b>configuration de Google Search&nbsp;Console pour chaque version est imp\u00e9rative<\/b>.<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br><h3 class=\"MsoNormal\" style=\"text-align: justify;\">Le r\u00e9f\u00e9rencement local<\/h3><br><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Certains sites ont besoin d\u2019une<br><b> bonne strat\u00e9gie de<br>r\u00e9f\u00e9rencement local<\/b> si leur travail est tr\u00e8s implant\u00e9 localement. Dans ce cas,\n<p>il sera conseill\u00e9 d&rsquo;\u00eatre r\u00e9f\u00e9renc\u00e9 dans Google Maps. Cela est<\/p>\n<p>gratuit et pertinent pour contribuer \u00e0 une forte pr\u00e9sence au sein d\u2019une ville<\/p>\n<p>ou d\u2019un d\u00e9partement. D\u2019ailleurs, Google My Business permet d\u2019\u00eatre pr\u00e9sent sur<\/p>\n<p>Google Map \u00e9galement.<\/p>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br><h3 class=\"MsoNormal\" style=\"text-align: justify;\">Le r\u00e9f\u00e9rencement par les r\u00e9seaux sociaux<\/h3><br><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Le<br><b> SMO <\/b>(Social Media Optimization) est l\u2019<br><b>Optimisation par les<br>r\u00e9seaux sociaux<\/b>. Cette \u00ab&nbsp;branche&nbsp;\u00bb du SEO utilise les r\u00e9seaux sociaux\n<p>pour<br><b>am\u00e9liorer le positionnement dans les moteurs de recherche<\/b>. Les algorithmes<\/p>\n<p>des moteurs de recherche qui d\u00e9finissent le classement des sites tiennent de<\/p>\n<p>plus en plus compte des r\u00e9seaux sociaux car ils sont un<br><b>bon indicateur de la<br>popularit\u00e9 d\u2019un site<\/b>. Pas mal, non&nbsp;?<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Connaissiez-vous ces diff\u00e9rents types de r\u00e9f\u00e9rencement&nbsp;?\n<p>Est-ce que vous pr\u00eatez attention&nbsp;au r\u00e9f\u00e9rencement de votre blog?<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: right;\">\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":7121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quels sont les diff\u00e9rents types de r\u00e9f\u00e9rencement web ? 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