{"id":7179,"date":"2018-04-26T06:20:00","date_gmt":"2018-04-26T05:20:00","guid":{"rendered":"https:\/\/community.skeepers.io\/?p=7179"},"modified":"2026-04-11T16:10:05","modified_gmt":"2026-04-11T15:10:05","slug":"quest-ce-quun-influenceur-web","status":"publish","type":"post","link":"https:\/\/community.skeepers.io\/fr\/blog\/quest-ce-quun-influenceur-web\/","title":{"rendered":"Qu\u2019est-ce qu\u2019un influenceur web ?"},"content":{"rendered":"\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<figure><img loading=\"lazy\" decoding=\"async\" title=\"influenceur-web-c-est-quoi\" src=\"https:\/\/skeepers.io\/app\/uploads\/sites\/2\/2023\/06\/definition-terme-influenceur-web-2.jpg\" alt=\"influence-web-abonne-communaute-reseaux-sociaux\" width=\"640\" height=\"426\" border=\"0\" data-original-height=\"639\" data-original-width=\"960\" \/><\/figure>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\u00a0<\/div>\n<\/div>\n\n\n\n<!--more-->\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><b>L\u2019influence web<\/b> est une expression qui se r\u00e9pand chaque jour\n<p>davantage. Elle est synonyme de<br><b>r\u00e9putation sur internet<\/b>, ce que l\u2019on appelle<\/p>\n<p>plus commun\u00e9ment&nbsp;: l\u2019<br><b>e-r\u00e9putation<\/b>. N\u00e9anmoins, le mot influenceur est un terme utilis\u00e9 \u00e0 tort et \u00e0 travers sur les r\u00e9seaux sociaux, il faut dire que le<\/p>\n<p>concept de l\u2019<br><b>influence web<\/b> est assez large et vaste.<br><b>Mais qu\u2019est-ce qu\u2019un<br>influenceur&nbsp;? Comment rep\u00e9rer un influenceur de nos jours&nbsp;? <\/b><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a name=\"more\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">Un influenceur web, en quelques mots<\/h3>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Par d\u00e9finition, un<br><b>influenceur est une personne qui influence<br>les autres<\/b>. Jusque l\u00e0, aucune d\u00e9couverte me direz-vous. Nous sommes tours des<br><b><br>influenceurs dans notre quotidien<\/b>, n\u2019est-ce pas&nbsp;?&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Cependant, un\n<p><b>influenceur web poss\u00e8de une certaine notori\u00e9t\u00e9 sur internet ou\/et est reconnu<br>pour son expertise<\/b>. De m\u00eame, il est r\u00e9put\u00e9 pour sa passion des r\u00e9seaux sociaux<\/p>\n<p>et de ses m\u00e9andres.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><b>Expert dans son domaine<\/b>, sa<br><b>communaut\u00e9 vari\u00e9e et<br>riche<\/b> accorde de l\u2019importance \u00e0 ses propos. Tel un mod\u00e8le,<br><b>ses lecteurs et\/ou<br>ses abonn\u00e9s ont totalement confiance en lui<\/b>. L\u2019influenceur web<br><b>recommande un<br>produit ou un service<\/b> dans l\u2019int\u00e9r\u00eat des internautes.<br><b>Il prend soin de sa<br>communaut\u00e9 afin de la conserver et de la fid\u00e9liser<\/b>.<br><b>L\u2019influenceur web g\u00e9n\u00e8re du<br><a href=\"http:\/\/blog.hivency.com\/2018\/02\/7-types-darticles-de-blog-pour.html\" target=\"_blank\" rel=\"noopener noreferrer\">trafic<\/a>, des vues et de l\u2019engagement<\/b>. Il est actif, tr\u00e8s connect\u00e9 et cr\u00e9e la\n<p>tendance.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\"><b>L\u2019influenceur marketing a une relation privil\u00e9gi\u00e9e avec les<br>marques<\/b> qui lui font confiance. En effet, il a pour mission d\u2019<br><b>aider les marques<br>\u00e0 gagner en visibilit\u00e9<\/b> et d\u2019<br><b>avoir un impact pertinent<\/b> sur la<br><b>r\u00e9putation de la<br>marque<\/b>.&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">Comment savoir si vous \u00eates un bon influenceur web&nbsp;?<\/h3>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Vous \u00eates un bon influenceur web si :&nbsp;<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vous faites <b>attention \u00e0 votre style de<br>r\u00e9daction<\/b> m\u00eame si Instagram,<\/li>\n\n\n\n<li>vous faites attention \u00e0 la <b>qualit\u00e9 de vos photos<\/b> et de vos \u00e9crits,<\/li>\n\n\n\n<li><b>la taille de la communaut\u00e9<\/b> est importante (attention tout est relatif),<\/li>\n\n\n\n<li>vous poss\u00e9dez un <b>engagement int\u00e9ressant (likes, commentaires, partages&#8230;)<\/b>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading MsoNormal\">Comment devenir un influenceur ?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soyez vous-m\u00eame,<\/li>\n\n\n\n<li>Soyez passionn\u00e9,<\/li>\n\n\n\n<li>Soyez cr\u00e9atif.<\/li>\n\n\n\n<li>Optez pour deux sujets et exploitez-le \u00e0 fond. Par exemple,<br>si vous souhaitez parler beaut\u00e9, il sera pr\u00e9f\u00e9rable de ne pas parler bricolage<br>du jour au lendemain.<\/li>\n\n\n\n<li>Devenez expert dans votre domaine. Soyez curieux,<br>int\u00e9ressez-vous aux tendances, aux actus, aux marques qui cartonnent\u00a0\u2026<\/li>\n\n\n\n<li>Partagez des <b>infos pertinentes et exclusives<\/b>.<\/li>\n\n\n\n<li>Faites-attention \u00e0 votre image tout en \u00e9tant naturel(le).<\/li>\n\n\n\n<li>N\u2019oubliez pas de <b>partager des moments de votre vie<\/b> et<br>divulguer votre personnalit\u00e9.<\/li>\n\n\n\n<li>Cr\u00e9ez-vous une communaut\u00e9 active d\u2019influenceurs web.<\/li>\n<\/ul>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Vous l\u2019aurez compris,<br><b>devenir influenceur<\/b> ne s\u2019invente pas.\n<p>Cela vient avec le temps, la passion, la sinc\u00e9rit\u00e9 et une touche de<\/p>\n<p><b><a href=\"http:\/\/blog.hivency.com\/2018\/01\/comment-utiliser-votre-personnalite-sur.html\" target=\"_blank\" rel=\"noopener noreferrer\">personnalit\u00e9<\/a><\/b>.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Pour vous, c\u2019est quoi \u00eatre un influenceur web&nbsp;?<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/sites\/2\/2023\/06\/devenir-influenceur-web-astuces-1.png\" alt=\"blogging-blogueur-conseil-blog-astuces-blogging\" title=\"devenir-influenceur-web-conseils\"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: right;\">\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0<\/p>\n","protected":false},"author":5,"featured_media":7180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u2019est-ce qu\u2019un influenceur web ? 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