{"id":7298,"date":"2018-02-14T07:26:00","date_gmt":"2018-02-14T06:26:00","guid":{"rendered":"https:\/\/community.skeepers.io\/?p=7298"},"modified":"2026-04-11T16:16:36","modified_gmt":"2026-04-11T15:16:36","slug":"seo-vocal-ce-quil-faut-savoir","status":"publish","type":"post","link":"https:\/\/community.skeepers.io\/fr\/blog\/seo-vocal-ce-quil-faut-savoir\/","title":{"rendered":"SEO vocal, ce qu\u2019il faut savoir"},"content":{"rendered":"\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<!--more-->\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">\n<figure><img loading=\"lazy\" decoding=\"async\" title=\"referencement-vocal-definition\" src=\"https:\/\/skeepers.io\/app\/uploads\/sites\/2\/2023\/06\/seo-vocal-definition-optimisation-blog-2.jpg\" alt=\"seo - recherche vocale - moteur recherche - google - bing - referencement local\" width=\"640\" height=\"428\" border=\"0\" data-original-height=\"644\" data-original-width=\"960\" \/><\/figure>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\u00a0<\/div>\n<p>\u00a0<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">La\n<p><b>recherche vocale<\/b> est de plus en plus r\u00e9pandue que ce soit sur Google ou nos<\/p>\n<p>t\u00e9l\u00e9phones mobiles avec Apple &amp; Microsoft. M\u00eame Amazon propose une<br><b>solution<br>vocale<\/b> lors de la navigation. En effet, parler \u00e0 son \u00e9cran d\u2019ordinateur ou de<\/p>\n<p>t\u00e9l\u00e9phone n\u2019a plus rien d\u2019\u00e9trange. &nbsp;En<\/p>\n<p>effet, plus de<br><b>20% des am\u00e9ricains proc\u00e8dent \u00e0 une recherche vocale sur internet<\/b> de fa\u00e7on quotidienne.<br><b>Mais qu\u2019est-ce que le r\u00e9f\u00e9rencement vocal&nbsp;? Comment optimiser vos<br>articles pour le SEO vocal&nbsp;?<\/b><\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a name=\"more\"><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading MsoNormal\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading MsoNormal\">Comment rendre votre blog pertinent<\/h2>\n\n\n\n<h2 class=\"wp-block-heading MsoNormal\">pour la recherche vocale?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br><h3 class=\"MsoNormal\" style=\"text-align: justify;\">Qu\u2019est-ce<br>que le SEO vocal\u00a0?<\/h3><br><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Le<br><b><br>r\u00e9f\u00e9rencement vocal<\/b> est le<br><b>r\u00e9f\u00e9rencement naturel par la voix<\/b>. Jusque-l\u00e0, rien\n<p>de bien compliqu\u00e9.<br><b>La voix devient peu \u00e0 peu un crit\u00e8re de positionnement et<br>d\u2019optimisation sur les moteurs de recherches<\/b>. La<br><b>multiplication des recherches<br>vocales<\/b> fait que les<br><b>moteurs de recherches <\/b>tels que Google ou<\/p>\n<p>Bing sont oblig\u00e9s de s\u2019adapter. Mais qu\u2019en est-il de vous et de votre blog? Faut-il changer votre fa\u00e7on d&rsquo;\u00e9crire?<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><br><h3 class=\"MsoNormal\" style=\"text-align: justify;\">Optimiser<br>votre contenu pour la recherche vocale<\/h3><br><\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Vous\n<p>souhaitez appara\u00eetre davantage lors des<br><b>recherches vocales<\/b> mais vous ne savez<\/p>\n<p>pas comme faire?<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Tout d\u2019abord, un internaute n\u2019\u00e9crit pas comme il parle.\n<p>De ce fait, il y a quelques modifications \u00e0 faire pour b\u00e9n\u00e9ficier d\u2019un<br><b>bon<br>r\u00e9f\u00e9rencement naturel<\/b><br><b>vocal<\/b>.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">En\n<p>effet,<br><b> les recherches vocales sont plus longues<\/b>. De ce fait,<br><b>les sujets<br>sont d\u00e9taill\u00e9s et pr\u00e9cis sous forme de questions simples mais \u00e9labor\u00e9es<\/b>.<\/p>\n<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">Pour\n<p>\u00eatre pr\u00e9sent au sein des<br><b> requ\u00eates vocales<\/b>, il faut donc&nbsp;:<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Affiner<br>votre expertise avec un <b>contenu riche<\/b>,<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>D\u00e9tailler<br>davantage avec des mots cl\u00e9s mais aussi des longues tra\u00eenes<\/b>,<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u00c9crire<br>des titres et sous-titres sous forme interrogative<\/b>,<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9pondre<br>\u00e0 des phrases plut\u00f4t qu\u2019\u00e0 des mots cl\u00e9s.<\/li>\n<\/ul>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"MsoNormal\" style=\"text-align: justify;\">La\n<p><b>recherche vocale<\/b> cr\u00e9e de<br \/><b>nouvelles recherches in\u00e9dites et exclusives<\/b>. Cela peut<\/p>\n<p>vous permettre de vous<br \/><b> d\u00e9marquer <\/b>sans le savoir. De ce fait, il est imp\u00e9ratif<\/p>\n<p>de<br \/><b>travailler votre contenu sans le modifier <\/b>mais en l\u2019adaptant \u00e0 cette<\/p>\n<p>nouveaut\u00e9 qui ne cesse de cro\u00eetre.\u00a0<\/p>\n<figure><img decoding=\"async\" title=\"referencement-vocal-definition\" src=\"https:\/\/skeepers.io\/app\/uploads\/sites\/2\/2023\/06\/Seo-vocal-blog-1.png\" alt=\"recherche vocal - moteurs de recherche - google - bing - referencement web\" border=\"0\" data-original-height=\"1102\" data-original-width=\"735\" \/><\/figure>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\u00a0<\/div>\n<p>Connaissiez-vous le SEO vocal? Faites-vous des recherches de la sorte?<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: justify;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: justify;\">A lire ou relire :<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: justify;\"><a href=\"http:\/\/blog.hivency.com\/2017\/07\/comment-ameliorer-un-article-de-blog.html\" target=\"_blank\" rel=\"noopener noreferrer\">Comment am\u00e9liorer un article de blog?<\/a><\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: justify;\"><a href=\"http:\/\/blog.hivency.com\/2018\/01\/comment-optimiser-la-balise-meta.html\" target=\"_blank\" rel=\"noopener noreferrer\">Comment optimiser la balise meta description?&nbsp;<\/a><\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: justify;\"><a href=\"http:\/\/blog.hivency.com\/2017\/08\/quels-sont-les-types-darticles-qui.html\" target=\"_blank\" rel=\"noopener noreferrer\">Quels sont les types d&rsquo;articles qui g\u00e9n\u00e8rent le plus de trafic? <\/a><\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: center;\">&nbsp;<\/div>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/skeepers.io\/app\/uploads\/sites\/2\/2023\/06\/k47j-Nov-16-2020-03-56-55-71-PM.png\" alt=\"\"\/><\/figure>\n\n\n\n<div class=\"separator\" style=\"clear: both; text-align: right;\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":5,"featured_media":7299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[],"case_study_solution":[],"landing_page_cat":[],"post_folder":[],"class_list":["post-7298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/posts\/7298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/comments?post=7298"}],"version-history":[{"count":0,"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/posts\/7298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/media\/7299"}],"wp:attachment":[{"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/media?parent=7298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/categories?post=7298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/tags?post=7298"},{"taxonomy":"case_study_solution","embeddable":true,"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/case_study_solution?post=7298"},{"taxonomy":"landing_page_cat","embeddable":true,"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/landing_page_cat?post=7298"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/community.skeepers.io\/fr\/wp-json\/wp\/v2\/post_folder?post=7298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}