Skeepers’ Golden Rules: Guide to Success for a Creator 

At Skeepers, we value creativity and collaboration, and to ensure smooth operations and mutual success, we have established a set of golden rules for content creators. These guidelines help maintain quality, timeliness, and consistency, fostering a positive experience for creators and brands alike. Whether you’re creating reviews, videos, or other user-generated content, following these rules ensures that your work meets expectations and adds value to our campaigns as a creator. 

Let’s dive into the 9 rules and its importance in our workflow. 

Rule 1: Submit Reviews on Time 

Timeliness is key when working as a content creator at Skeepers. For Instagram and TikTok reviews, creators have 21 days to submit their content, while YouTube reviews must be submitted within 28 days. Meeting these deadlines allows us to streamline our campaigns, maintain schedules, and ensure the content reaches the audience at the most impactful time. 

Submitting reviews on time also reflects your professionalism and helps foster trust between you and the brands you collaborate with. Delays in submission can disrupt campaign timelines and result in missed opportunities for engagement, which is why this rule is foundational in our creator guidelines. By adhering to the timeline, you play a vital role in delivering successful, timely campaigns. 

Stay on track, deliver on time, and make every collaboration seamless! 

Rule 2: Be Mindful of Deleting Your Posts 

To maintain the integrity and success of campaigns, it’s crucial that reviews remain visible for at least 30 days after publishing. This period ensures that your content has enough time to engage audiences, influence purchase decisions, and contribute to the overall impact of the campaign. 

If a post is deleted before this 30-day period, it disrupts the campaign’s effectiveness and impacts the agreed-upon deliverables. As a result, any review removed prematurely will be flagged and subsequently deleted by Skeepers. 

Consistency and commitment to keeping posts live reflect professionalism and respect for the collaboration as a creator. By adhering to this timeline, you play a vital role in maximizing the reach and trust built through your content. Let your voice make a lasting impression by giving your content the visibility it deserves. 

Rule 3: Stay Public as a Creator

To participate in Skeepers campaigns and maximize the visibility of your content, it is essential to keep your social accounts public. A public account ensures that your posts can reach a broader audience, contributing to the campaign’s overall effectiveness. Private accounts limit reach and engagement, which can hinder the impact of the content you create. 

Additionally, for Instagram, likes must remain visible on your posts. This transparency is crucial for measuring engagement and demonstrating the effectiveness of the campaign. Engagement metrics like likes help brands understand the resonance of your content with the audience, providing valuable insights for future collaborations. 

By staying public and keeping likes turned on, you ensure that your content performs optimally while maintaining your eligibility for Skeepers campaigns. Transparency and accessibility are key to building trust and achieving success in your collaborations. 

Rule 4: No Selling 

The products provided to you by brands are strictly for your personal use and are meant to support the creation of authentic content. These items are not intended for resale or unauthorized giveaways. Using them for any purpose outside of the campaign guidelines undermines the trust between you, Skeepers, and the brand. 

By respecting this rule, you honor the partnership and maintain the integrity of your role as a creator. Selling or misusing these products not only violates the agreement but could also result in disqualification from future collaborations. Treat the products as tools to craft genuine content and help showcase the brand’s offerings in the best possible light. Always use them responsibly and as intended to foster strong and lasting brand relationships. 

Rule 5: Keep the Product as the Focus 

When creating reviews, the product or its effects must be front and center. Your content should clearly showcase the product in use or highlight its impact to provide genuine insights for your audience. This visual or experiential element helps potential customers better understand the product and its benefits. 

If for any reason you cannot demonstrate the product in your content, your review must still include an honest evaluation. Share your authentic opinion about the product—what you liked or disliked and why. Transparency is key to maintaining trust with both the brand and your audience. 

By keeping the product at the heart of your review, you ensure that your content is both valuable and engaging, helping others make informed decisions while building credibility for yourself as a creator. 

Rule 6: Product Details Must Be Clear 

When sharing a review, clarity is key. It’s essential to mention both the product name and the brand name in your caption or description. Use the specific link provided by the brand to ensure viewers can easily find the product you’re highlighting. This not only enhances accessibility but also maintains consistency across all reviews. 

Additionally, if the product is visible in the review, ensure the brand name or label is prominently shown. This ensures that viewers can immediately recognize the product being discussed, enhancing credibility and transparency. 

By clearly presenting product details, you make it easier for your audience to connect with the product while reinforcing trust and professionalism in your review. 

Rule 7: Limit the Number of Products per Review 

To ensure quality and focus in your reviews, it’s important to limit the number of products featured in each post: 

• For TikTok posts, only one Skeepers product should be reviewed per post. This keeps the content concise and impactful, helping your audience stay engaged and focused on the product. 

• For Instagram posts, you may review up to three Skeepers products within a single post, but only one product is allowed per Instagram Story to maintain clarity and simplicity. 

• For YouTube videos, a maximum of five Skeepers products can be reviewed in a single video. This allows for more in-depth content while avoiding overwhelming your viewers. 

By adhering to these limits, your reviews remain engaging, clear, and effective, ensuring your audience can fully appreciate the products you’re showcasing. 

Rule 8: Stories Must Contain Links 

For Instagram Stories, it is crucial to include the exact link provided in the campaign details. This ensures that your audience can easily access the product or campaign page directly, creating a seamless experience for viewers and enhancing the effectiveness of your collaboration. 

Accurate links are essential for driving traffic and engagement while maintaining transparency and professionalism. Always double-check the campaign details to ensure you’re using the correct link. This small detail can make a significant impact on the overall success of your content. 

Rule 9: Compliance 

All reviews must strictly adhere to FTC (Federal Trade Commission) compliance guidelines. This means disclosing any partnerships, gifted products, or sponsorships clearly and transparently within your content. Compliance ensures that your audience is fully informed and maintains trust in your reviews. 

Always prioritize honesty and accuracy in your posts as a creator, reflecting genuine experiences and opinions. By staying FTC-compliant, you not only uphold ethical standards but also strengthen your credibility as a creator.  

Conclusion 

Following these golden rules ensures a seamless and professional collaboration between creators and brands, while maintaining authenticity and trust with your audience. At Skeepers, we believe in empowering creators to share honest, impactful reviews that resonate with consumers. By adhering to these guidelines, you play a vital role in fostering transparency, driving engagement, and building meaningful connections between brands and their customers. Let’s continue creating, collaborating, and amplifying authentic voices together. Thank you, #SkeepersFam!