As influencers, the content you create is a direct reflection of your creativity and hard work. Behind every post, video, and story, you are putting in significant effort for your followers and the brands you are working with. It’s important to recognize that, while creating authentic content that resonates with your audience is necessary, protecting...
As influencers, the content you create is a direct reflection of your creativity and hard work. Behind every post, video, and story, you are putting in significant effort for your followers and the brands you are working with. It’s important to recognize that, while creating authentic content that resonates with your audience is necessary, protecting that content is just as crucial.
The near TikTok ban has been a wake-up call for influencers, reminding us how quickly social media can shift. One moment, a platform is thriving and providing substantial income, and the next, it’s facing potential shutdowns or heavy restrictions. As a result, it’s more important than ever for influencers to diversify their portfolios to ensure you’re not overly reliant on one platform.
By expanding your presence across multiple social media platforms, staying open to emerging Behind every post, video, and story, you are putting in significant effort for your followers and the brands you are working with. networks, and adapting to new content styles, you can future-proof your influencer career. In this post, we’ll dive into the key strategies you can implement today to build a more resilient and dynamic online presence.
Let’s ensure you’re ready for whatever comes next!
The Dynamic World of Social Media
Social media platforms have become the backbone of influencer careers, but as we’ve seen with the recent TikTok ban discussions, these platforms are subject to rapid and unpredictable changes. It served as a stark reminder that no platform is immune to sudden policy shifts or external pressures.
So, why is it important to be prepared?
Relying too heavily on one platform can severely limit your opportunities. While it may feel like home, building your entire brand around a single channel risks your ability to grow when that platform’s landscape changes.
If your followers, content, and income are solely tied to one platform, a sudden change could leave you vulnerable. Diversifying your influencer portfolio across platforms not only increases your audience reach but also helps safeguard your income streams.
What are the risks of relying on one platform?
If you put all your eggs in one basket, can face massive setbacks such as loss of followers, content disappearances, and loss of earnings.
When platforms disappear or change drastically, followers can get lost. If your audience is confined to a single social network, it becomes much harder to reconnect with them elsewhere. Content that took time to create and build engagement can be wiped out. Without backup plans or a presence on other platforms, you risk losing that hard-earned social proof.
And unfortunately, the revenue you generate from brand collaborations, ad revenue, or affiliate links can drop if a platform shuts down or restricts access to monetization features.
In this volatile space, preparing for potential disruptions is a precaution you must take. By diversifying your portfolio across multiple platforms, you are minimizing these risks and setting yourself up for more sustainable success.
Activate Multiple Social Media Platforms
As an influencer, it’s crucial to expand your reach. Exploring multiple platforms can help you connect with diverse audiences across different demographics. Each platform has its unique user base, and by establishing a presence on them, you can tap into these varying communities and maximize your visibility.
How does cross-platform content help you?
Creating content on multiple platforms helps you build a more resilient audience base. By sharing your content across platforms like Instagram, TikTok, and YouTube simultaneously, you increase the chances that your audience will see and engage with it no matter where they spend most of their time.
The key is cross-promotion, using each platform to drive traffic to others and diversify your influencer portfolio. Brands have found that engaging in cross promotional activities can increase conversion by 24%. It stands true for influencer posting too. For example, you can post a snippet of a YouTube video on Instagram or share a TikTok video on Twitter, ensuring that your content stays relevant and top-of-mind across various channels.
A great example is Tracy (tracy_in_nyc) from the Skeepers community. She actively uses both Instagram and TikTok to share UGC videos and brand collaborations with her followers. Both platforms generate strong engagement for her, and even if one were to shut down, she can rely on the other, ensuring she doesn’t have to start from scratch.
One content, many formats
Each platform has its own preferred content formats, and it’s essential to adapt accordingly. Videos, stories, reels, and written posts each serve a unique purpose depending on the platform. For example, YouTube is ideal for long-form content, Instagram for visually striking images and short videos, Twitter for quick thoughts and updates, and TikTok for short, creative, and engaging video content.
A more varied approach will help you diversify influencer portfolio, safeguard your content and remain visible no matter what changes occur on social media platforms.
Be an Early Adopter of Emerging Platforms
Social media is constantly evolving, and new platforms are emerging all the time. As an influencer, it’s important to stay open-minded and keep an eye on these up-and-coming platforms. This keeps you ahead of the curve and relevant as trends shift.
As per emarketer, Gen Z users are likely to engage with new social platforms, making them more receptive to content from early adopters who get involved with these platforms before they hit mass popularity. Most adults had never heard of BeReal as of July 2022, the app still achieved 31 million downloads in the US during 2022, according to Apptopia. The surge in popularity was largely driven by Gen Z.
Why be an early adopter?
Getting in early allows you to establish a presence before the platform becomes oversaturated with content creators. Being an early voice on a new platform means you can build a loyal following and create content that stands out from the crowd.
As the platform gains popularity, you’ll already have an established audience and a solid content portfolio, giving you a major edge over those who join later. Early adoption can also mean higher engagement, as users on newer platforms are often more eager to discover fresh, unique content. It is a great solution to diversify your influencer portfolio.
Safeguard Your Content and Earnings
As an influencer, your content and earnings define your career. However, relying solely on social media platforms to keep it safe means you’re vulnerable to losing it. To secure both your content and your income, it’s crucial to take proactive steps to protect your work and ensure a steady flow of revenue. Here’s how you can safeguard your content and earnings:
Backup your best work
Your content is your brand and losing it could mean losing valuable work and engagement. Always back up your best content—photos, videos, testimonials, and any other pieces of work that define your influencer journey. Keeping a backup of your top-performing and meaningful content in a secure place ensures that you still own it, no matter what happens with any platform.
Build a personal portfolio
By curating a collection of your best work on your own personal website or portfolio, you create an independent space to showcase your achievements, whether it’s content collaborations, videos, or photos. This portfolio should live outside of platform-based content, meaning it’s yours to control and share freely without worrying about losing access.
Here are some templates and examples of Influencer portfolio.
Connect other social accounts to Skeepers
To better manage your content and build a more diversified profile, consider connecting your other social accounts to platforms like Skeepers. Linking your Instagram, YouTube, and other profiles to Skeepers provides an integrated solution to manage your content and campaigns, making it easier to track performance and collaborate with brands across different platforms.
This central hub also allows you to amplify your reach by sharing your content seamlessly, while helping you build a more diversified influencer profile that’s not solely dependent on one platform.
Follower Engagement Beyond One Platform
Bring your followers wherever you go. Expand your reach and nurture them across multiple platforms. It will prove essential to diversify your influencer portfolio and for long-term success.
While your audience may be primarily on one platform, it’s important to encourage them to follow you on other platforms as well. Use your current platform to actively direct followers to your other accounts by regularly reminding them where they can find more content.
Simple prompts like “Follow me on YouTube for exclusive videos!” or “Catch my behind-the-scenes content on Instagram” can go a long way in diversifying your community base.
Creating a community that feels at home on multiple platforms also allows you to diversify your content. It keeps things fresh and exciting while providing various touchpoints for your audience to engage with you. This multi-platform loyalty strengthens your position in the industry and ensures your influence remains solid, no matter how the social media landscape changes.
Conclusion
The dynamic nature of social media makes it essential for influencers to diversify their portfolios. By staying ahead of the curve and embracing new platforms and content styles, you can ensure your content remains relevant and resilient in the face of unexpected changes.
The key to long-term success in the influencer world is being adaptable and proactive. Explore new platforms, save your best content, and start building a strong presence across multiple channels. Don’t wait for disruption. Be proactive in future-proofing your career.